Blog for students

• Do understand the most powerful advertising technique on the Internet is showing up in organic search results (ideally first page, in the first three results).

• Do understand that Wordtracker.com is currently your best tool along with Pay Per Click suggestion tools (from Google, etc) to discover which search terms get the most search volume.

• Do understand that Pay Per Click search ads provide your next best set of Internet advertising techniques after organic search engine placement.

• Do understand that text links almost always outperform banner ads as advertising techniques because they look more like content and people are used to clicking on content (text links) far more than ads.

• Do understand that Internet display ads perform best with flash animation, motion, or video.

• Do understand the eye reads top left to bottom right and that impacts your click-through rate depending on where your text links or display ads are on the page.

• Do understand that the page upon which the consumer clicks is just as important than the ad or link that got them there.

• Do understand that improving or optimizing your own pages and your own site has more impact than optimizing your advertising techniques in text links or display ads.

• Don’t underestimate the importance of this sentence above.

• Don’t assume that just because you built a website people will visit it.

• Don’t underestimate the power of words:  You, your, asking a question, amazing, discover, now are all proven “power” words that produce far higher response.  See more on this down below.

FROM THE WEBSITE BUZZMARKETING.COM