Posts Tagged ‘ fear ’

Fear marketing (kyuki darr ke aage jeet hain)

Well, from the past few days, all i have been hearing about, how fear drives people to do things. Explanation goes like that, its fear of loosing, fear of being taken over, fear of competed out, fear of failing , fear of getting punished etc.

It could be of any kind, well as for what i feel is that fear is good, its fear of all the above factors that lets you stay in the game with caution, to be truthful before every presentation im scared and fidgety, it is good that it happens cause of it im aware and focused with different conclusions to go after, basically im ready to face all the possible challenges that can arise at the moment and im ready to fire back rather than breakdown and fall.

It can be said that fear to a certain level is good, but the question is “how do you measure it?” if you can understand this im sure you’ll be able to make your fear into your strong point. Its like the saying goes ” making your weaknesses into your strengths”.

Talking about fear marketing, well marketer are using it to sell their products by creating the fear of decease spreading, a good example would be your Swine flu, lead to the sales of masks, medicines, soaps, sanitizer etc. In our college, we are told to attend lectures through fear of attendance, well doesn’t work all the time.  And also the mountain dew ads in India the whole concept of ” darr ke aage jeet hain” is also trying to show that if you drink their cold drink some how you’ll come over your fear.(well its all bull shit)